Every year, millions of American students graduating high school leave a quote below their picture in a yearbook. These yearbooks are kept and looked through for years to come: by parents, fellow students, teachers and more.
Common Sense Quotes envisions a school year in which graduating seniors across the country donate their year book quotes to common sense gun policy reform.
This campaign was launched in October and will run through May. Upon completion, we’ll compile all the quotes received in a national yearbook we’ll send to every congressman and congresswoman in congress.
Donate Your Quote
Respect For Animals
D&AD NEW BLOODS
2017 PENCIL WINNER
Create a content campaign for Respect for Animals that will change the minds of people buying or wearing real fur
On December 10th, International Animals Rights Day, we’d like to skin every animal emoji in the Apple Emoji pack. To reconcile the difference between the fur covered and skin covered emoji is to instantly reckon with the pain animals are subjected to on a daily basis. While it’s quite easy to ignore a video that features suffering and seeks to shame passive viewers, an emoji empowers users to become part of the conversation in a quick, easy and instantly shareable way.
CW: Dan Greener
AD: Ira Oksman
What do you need to know about PayDay? Nuts. Caramel. Gets the job done. Here's a no-nonsense snack, for no-nonsense people.
ACD: Jameson Rossi & Andrew Williams
CW: Dan Greener
AD: Shannon Smith
PayDay: Lotta Nuts
Emergency Paydays placed throughout cities for those who just need to get the job done.
Do you even deserve a Payday? Scan your hand for callouses and roughness—if you've got working hands, you do indeed deserve a Payday.
BOSE Sleep Score
Apartment search sites like StreetEasy have all sorts of ratings and scores based on a neighborhood’s safety, public transportation, and schools. But none of those scores tell you whether or not you’ll be able to get a good night of sleep.
Bose teams up with StreetEasy to introduce SleepScore, the first ever rating system that informs people how easy it will be to sleep in an apartment based on surrounding noise pollution. Each listed apartment has a SleepScore, and for each low SleepScore, Bose offers its noise-cancelling SleepBuds at a discounted price.
Ranked Top 10 at Grey Regional Council
Bose x Streeteasy
When Melania Trump was caught wearing a jacket that read “I Really Don’t Care Do U?” Shannon and I thought we could react more positively than ranting on Facebook.
Within hours we had a prototype. Within a day we had a website. And within 48 hours we had raised over a $1000 dollars. We donated the proceeds to RAICES —The Refugee and Immigrant Center for Education and Legal Services.
And then we ranted on Facebook.
Reese's Pieces Peanut Butter Cup
Shannon and I launched the first television campaign for the new Reese's Pieces Peanut Butter Cup. We worked on digital and experiential executions as well.
CD: Adam Samara & Michael Cammarra
CW: Dan Greener
AD: Shannon Smith
If you didn't take a selfie of your selfie did you really experience pieces inside Reese's?
2016 Presidential Debate: Nasal Scoreboard
PinocchioDebate.com — a bipartisan “nasal scoreboard" that uses virtual noses and real-time data so you can watch the debate and see Trump and Clinton’s respective noses grow with each and every untruth or little white lie.
CD: Mat Jerrett & Matt Mcgregor-Mento
CW: Dan Greener & Laura Linthicum
VFX: Eran Shaysh
Perrier your perspective, was a campaign we pitched for Perrier. Drawing on elements from art, music and culture, we envisioned a campaign that bent time and space around every interaction with a Perrier product. Because once you go for the extraordinaire, you’ll never be able to look at the world the same way again.
Unfortunately, we didn’t win but we put this campaign together in-house and with our friends at Logan, LA. From start to finish this work was created in less than seven days.
Hershey's: Hello From Home
In 2016 Hershey's launched Hello From Home to connect US Olympians with their friends, family and fans.
NATIONAL SILVER ADDY
CD: Adam Samara, Michael Camarra
CW: Dan Greener, Jameson Rossi
AD: Shannon Smith, Andrew Williams
Hello From Home Case Study
We worked with Twitter to create custom tweet cards where users could generate a pre-populated tweet offering Olympic athletes their best wishes.
When a user sent out a #HelloFromHome tweet through the twitter card, they received a custom 'Thank You' video from the athlete they tweeted to.
And even without the custom tweet card, thousands of Twitter users sent out their own #HelloFromHome messages to Team USA.
We created custom Snapchat filters where users could cheer on their favorite athletes, teams, countries and sports.
Hershey's: International S'mores Day.
S'mores are virtually nonexistent abroad. So on National S'mores Day, we decided to treat America's favorite snack to an international audience.
To spread the gospel of the cookie/cracker/marshmallow sandwich, Hershey's promoted #SmoreFun on Twitter yielding 63.9M impressions and a 900% WoW increase in Hershey's mentions. Plus, brands like Target, Refinery29, Girl Scouts and even South Park participated with their own #SmoreFun tweets.
I had always felt that Donald Trump's hair had a mind of its own — so we gave it one.
This is a data visualization of Donald J. Trump's most recent favorability ratings. Our data is updated every 15 minutes with the latest polls. We hosted the live feed at huuge.ist in the weeks preceding the 2016 presidential election.
Polling Data: Real Clear Politics Original Concept: Daniel Greener Creative Direction: MMM Manequin Design: Brice Rogers Data Capture/Display: Daniel Liss Project Momentum: Craig T. Wood Hair Robotics: Adam Lassy Hair Styling: Hiroshi Yonemoto Music: "Final Countdown" by Europe Midi: Andrew Porter
Short clip of the live feed.
Testing out the servo.
The final setup in our office.
Jose Cuervo Social
One of my first assignments at McCann was to work on Jose Cuervo throughout the holiday season.